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Most Googled Questions About Real Estate in 2025

What Everyone’s Searching For — and What It Means for You.
October 30, 2025

In 2025, the real estate landscape continues to evolve at a rapid pace. Whether you’re buying, selling, investing, or simply curious about your next move, you’re not alone—millions of people are turning to Google for answers. By exploring the most frequently asked real estate questions this year, we can uncover common concerns, trends, and themes shaping how we think about property.

At The Cheek Team, we believe that understanding what people ask most often means being better prepared to guide you in Southeastern North Carolina and beyond.

Here are some of the top questions searched in 2025—and smart, practical answers to each.

1. Is 2025 a good time to buy a home?

This question consistently tops search charts. Many home-buyers and investors are asking whether they should act now or wait for better conditions. The truth is: the answer depends largely on your personal finances, goals, and the local market. In many areas, 2025 presents a more balanced market than the hyper-competitive peaks of recent years. Inventory has improved in some regions, and interest-rate volatility has eased. In Southeastern North Carolina, this could mean an opportunity to make a move while still enjoying favorable conditions.

2. Will home prices drop in 2025?

Another big one. Searches reflect questions like “Will home values decline?” or “Are we in a buyer’s market now?” The short answer: it varies by region. Nationally, sharp declines aren’t broadly expected, but in certain overheated markets or locations with weak local economic fundamentals, there may be softening. In attractive coastal regions or places with constrained supply, pricing may hold steady or even rise. The key is local data—what’s happening in your market matters more than national headlines.

3. What are current mortgage or interest-rate trends?

Mortgage rates are highly visible in searches for a reason: even a small change in rate can impact your payment meaningfully. In 2025 many prospective buyers are asking whether rates will go up, down, or stabilize. While the historic ultra-low rates of the early 2020s may not return soon, many experts believe rates will remain more predictable. If you’re financially ready, waiting for “even lower” may cost you more in home price growth.

4. How much down payment do I need now?

Down-payments are a recurring theme. Many buyers search “What percentage do I need to put down in 2025?” While 20 % remains a common benchmark, especially for avoiding mortgage insurance, there are many programs allowing lower down payments—often 3 % to 10 %—depending on loan type, buyer profile, and region. Preparing your down payment strategy early is a smart move.

5. Should I rent or buy in 2025?

This is a question of lifestyle and finances. Many users ask, “Is it better to rent or buy?” Rising rents, evolving remote-work patterns, and changing preferences for home offices and amenities mean this question is more complex than ever. If you plan to stay in one place for several years and have stable finances, buying often makes sense. If flexibility or short-term plans dominate, renting might be better—at least temporarily.

6. What adds the most value when I renovate?

Homeowners looking ahead to selling are asking what updates will boost their value. Searches like “What renovation yields the best return?” are on the rise.

In 2025, energy-efficient upgrades, smart-home tech, refreshed kitchens and baths, and outdoor-living enhancements are seen as high-impact projects. Choosing improvements with broad appeal helps make your home more market-ready.

7. What role does technology—AI, smart homes—play in real estate now?

Technology is shaping real-estate search behavior more than ever. People ask, “Will AI replace real-estate agents?” or “What smart-home features matter?”

While AI and automation tools are growing (automated valuations, virtual showings, digital contract platforms) they haven’t replaced the need for local expertise. The value of an experienced agent remains high—especially in understanding market nuances, negotiating strategy, and guiding you through complex steps.

8. How long does it take to buy or sell a home in 2025?

Timing matters. Many are searching “How many days on market?” or “What’s the timeline for buying/selling now?” With more balanced markets emerging in some places, average days on market are rising compared to peak years—but they also vary considerably by location and price point. Working with an agent who knows your specific market and can tailor the timeline is critical.

9. Do I really need a real estate agent?

This query reflects the shifting landscape. With so many online tools and platforms, people wonder about the value of hiring an agent. The answer is yes—especially in 2025. A skilled agent brings deep local insight, can interpret market data, negotiate terms, coordinate inspections and closing details, and protect your interests. Technology can’t fully replicate that.

10. What are the hidden costs of buying or selling right now?

Hidden or unexpected costs are top of mind for many sellers and buyers alike. From closing costs to maintenance expenses, these can affect your bottom line. Being prepared with a full budget—including taxes, insurance, HOA dues, inspection repairs, and closing fees—can make the difference between a smooth transaction and an unpleasant surprise.

What This Means for You in Southeastern North Carolina

Understanding these questions isn’t just academic—they reflect real-world concerns for buyers, sellers, and investors in markets like Ocean Isle Beach, Wilmington, and surrounding coastal areas.

Here’s how you can apply them:

  • Localize the insights. While national trends matter, the local market around Southeastern NC may differ. Inventory, buyer demographics, interest rates, and economic drivers vary locally.
  • Stay educated and proactive. Being aware of the top concerns means you can ask the right questions when it’s time to act.
  • Work with experts who provide clarity and context. These questions often lead to nuance. Having guidance ensures you interpret the info correctly and make decisions aligned with your goals.
  • Act with confidence. Whether you are buying, selling, or investing, the questions above suggest one key truth: there’s no one-size-fits-all answer. What matters most is your timeline, your finances, your location, and your long-term plan.

Partner with The Cheek Team for Clarity and Strategy

If you’ve found yourself googling “Is 2025 the right time to buy?” or “What upgrades will improve my home’s value?” you’re in good company—and you’re asking the right questions. At The Cheek Team, we specialize in helping clients navigate Southeastern North Carolina’s real-estate market with confidence. From detailed market analysis and renovation advice to strategic negotiation and seamless transactions, we’re here to provide the clarity you’re searching for.

Visit The Cheek Team today to schedule your consultation and get tailored answers to your unique real-estate questions. Let us help you turn what you’re Googling into what you’re doing.



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